4. Cleanse thoroughly: Whilst it’s best to wear SPF all year round, it’s equally as important to remove it along with the day’s grime before heading to bed - otherwise, your pores will become clogged and appear tired. We recommend using Florena’s Milky Cleanser which will gently, but effectively remove dirt and makeup built up during the day, to leave your skin looking fresh.
5. Exfoliate: An essential part of thorough cleansing, exfoliation will remove excess grime from pores, leaving a smooth and polished effect on your skin, which also sets up your skin to retain more water from moisturizer.
6. Moisturise: Moisturising daily will protect your skin’s thin top layer, helping to keep skin looking firm and hydrated - this one’s extra important during the winter months, or if you’re prone to dry skin. We recommend using Florena’s 24h Hydrating Day Cream to lock in moisture and maintain your skin’s smooth appearance.
7. Use a retinoid: Derived from vitamin A, retinoids can stimulate collagen growth by acting as an exfoliant, which works by revealing new skin cells whilst also thinning out the delicate top layer. In turn, the skin will reflect more light, producing a natural glow.