skincare routine

The best skincare routine order

Finding the best skincare routine for your skin can be difficult, so that’s why we’ve come up with the perfect skincare routine order for your everyday use.


Why is having a skincare routine important?

Having a good skincare routine and repeating it every day will help you to get clear and healthy skin, and then keep it in a good condition. The best skincare routine can help prevent blemishes, defer wrinkles and keep your skin hydrated everyday. The type of products in your routine will depend on your skin type and your skin needs. But knowing the correct skincare routine order is essential. 

From cleansing to moisturising, below we’ll provide you with the correct skincare routine order for your everyday use, both morning and night time. 


Step by step: The best skincare routine order

Knowing the correct order of your skincare routine is an essential step to getting your skin in a perfect condition. Here’s a step-by-step guideline so you can know exactly what the best skincare routine order is:

Step 1: Cleanser

In the morning and evening, you should always wash your face with a cleanser to start your routine. For the morning, you should use our Cleansing Bar to freshen up your face. In the evening, you should use a cleanser which acts as both a cleanser and a makeup remover, such as our own Milky Cleanser, which makes it the perfect addition for your night time routine. Gently massage the cleanser into your face using small circular motions with your fingertips and rinse your face afterwards with warm water. 



Step 2: Toner

The next step in your skincare routine order is to use a face toner, like our own Cleansing Tonic, in only your evening routine. Our natural toner will help gently refresh and hydrate your skin. Carefully massage the face toner onto your skin with a pad or water, to remove any leftover traces of make-up or impurities, but avoid your eye area. 

applying moisturiser

Step 3: Moisturise

To have a good skincare routine, the next step is to moisturise your skin. If it’s in your morning skincare routine, you should use a day cream; such as our own 24hr Hydrating Day Cream which will moisture your skin and prepare for the day ahead. Or in your night time skincare routine, you should use a night cream; such as our Nourishing Night Cream which will protect, replenish and nourish your skin overnight. Massage your skin in little circles to boost circulation and improve absorption of the moisturiser. 

Discover all of our natural moisturisers in our range and learn the difference between day and night cream.


Step 4: Facial Oil

Your next step to perfect the best skincare routine is to use facial oils. Just like our Regenerating Facial Oil, Facial oils can help plump the skin, rehydrate it and leave your face looking and feeling nourished and soft. All you need to do is apply the oil to your face, neck and décolleté. Massage deeply in circular motions with your fingertips. 

See all of our facial oils here.



face mask

Step 5: Facial Masks

To complete your skincare routine, once or twice a week you should use a face mask to further help keep your skin happy and healthy. To hydrate your skin, you can use our Hydrating Face Mask and to keep your skin looking young and healthy, you can use our Firming Face Mask.

Our natural face masks work wonders for your skin, and adds that extra special treatment into your skincare routine. Discover Florena’s natural face masks here.



Florena’s natural skincare range

All of our products at Florena are natural skincare products and are certified COSMOSnatural by The Soil Association. As well as this, the formula's in our products are vegan, which means no animals are harmed in the making of our skincare. We’re proud of our values and sustainability commitments at Florena, and strive to make positive changes to our planet.