Our Values at Florena

Discover a fresh, conscientious approach to cosmetics which is committed to the use of natural ingredients and sustainable, ethical skincare.

Fermented Skincare

The fermentation process is the beating heart of Florena Fermented Skincare. Fermentation transforms natural ingredients into compounds that actively nourish the skin, and this process has enabled us to create eco-friendly skincare products which rejuvenate and revivify your skin through the use of natural oils and flowers.

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The Value of Natural Skincare

Nature is a source of inspiration for many vegan skincare brands, Florena included! We carefully choose oils and flowers, such as the camellia, honeysuckle, helichrysum and jasmine, for their naturally beneficial properties.

At Florena, we guarantee that our skincare products offer up vegan formulas with at least 99.46% ingredients of natural origin. It is our mission to provide only the highest-quality, natural skincare, in full compliance with rigorous certification standards.

DISCOVER THE POWER OF NATURAL SKINCARE

"What do we add to nature to make it effective? Nothing! Florena Fermented Skincare is the nature and power of natural fermentation. "

COMMITMENT TO SUSTAINABILITY

We take care of your beauty, but only in a way that protects the beauty of the natural world.

This is why we have chosen to use recycled and recyclable materials in our products and made the decision to refrain from using aluminium seals. We have also reduced our plastic usage by developing 50ml jars that are six times lighter and smaller than standard jars. This has helped tackle the problem of packaging waste and delivered a significant reduction in our carbon emissions.

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VEGAN SKINCARE

All of our products use vegan formulas. This means that our skincare products do not contain animal by-products (materials of animal origin that people do not consume) or ingredients.

All of our formulas use skincare ingredients that have been derived exclusively from plant sources, and we carefully select these precious oils and plants for their naturally beneficial cosmetic properties.

OUR STANCE ON ANIMAL CRUELTY

Our products are certified by the COSMOS-NATURAL standard, which requires that none of the ingredients used in a product were tested on animals.

At Florena, we are dedicated to producing ethical skincare. We are opposed in principle to the practice of animal testing: it is our belief that testing cosmetics on animals is cruel and unnecessary, and we hope to encourage others to follow in our footsteps.

OUR CONSCIOUS CHOICES

Our products are enriched with fermented actives. natural ingredients transformed and enhanced for your skin through the fermentation process.

Our formulas do not contain animal or animal-derived ingredients.

All of our products commitment to source only natural ingredients of high quality are certified according to this strict international standard. an endorsement to our commitment to source only natural ingredients of high quality and with minimal processing.

All of our formula are minimum 99,46% of natural origin. In addition we have carefully selected ingredients known for their cosmetic properties.

Our bottles and jars, excluding caps, are made with minimum 97.5% recycled plastic, and our folding boxes are made with 70% recycled paper. Our packaging is recyclable.

ECO-FRIENDLY SKINCARE

We have carefully crafted a range of skincare products that reflect our values and environmental concerns. Browse our full eco-friendly skincare range, and discover how eco-friendly skincare can work wonders for both the planet and your skin.

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